Us Health Care System With Organization For Economic...

Comparison of US health care system with Organization for Economic Cooperation and Development(OECD): Referring to the health care performance analysis done by the Commonwealth Fund, the US health care system consistently fails to achieve the balance between the service provided and the expenditure incurred. Although the U.S. spends more on health care than any other country and has the highest proportion of specialist physicians, survey findings indicate that from the patients perspective, and based on outcome indicators, the performance of American health care is severely lacking, stated by the Commonwealth Fund . Amongst the OECD countries the United states accounted for the highest health care spending of 16.9% of GDP in 2012,it is greater than 7.5% above the OECD average of 9.3%1.As compared with the other OECD countries, the United States health spending is evenly distributed between public and private sectors1. The public sectors expenditure on health care was 48%, in 2012, which is well below the average of 72% in other OECD countries1. While comparing the health care system of USA with other OECD countries we come across various reasons which depict why the health spending in US is so enormously high. They may be as follows: †¢ Compared to OECD countries like Canada, Germany, France, Switzerland and Japan, it is observed that United States spends more by 60% on hospitals. †¢ The United states expend almost 2.5 times the average of other OECD countries onShow MoreRelatedPope Gregory’s America1261 Words   |  6 Pagesbeen prescribed a cocktail of healthcare systems that have been depleted our coffers while failing to provide adequate care. Fifteen percent of the American population is uninsured and the cost of healthcare for both the uninsured and the insured is rising at an exorbitant rate, which results in issues from both a health and an economic standpoint. The replacement of our current health care system with a universal system would resolve both our health and economic issues. According to the 2012 U.S.Read MoreCanadian Health Care System887 Words   |  4 Pagesthe first Canadian province introduced near universal health coverage. Saskatchewan had long suffered a shortage of doctors, leading to the creation of municipal doctor programs in the early twentieth century in which a town would subsidize a doctor to practice there. Soon after, groups of communities joined to open union hospitals under a similar model. There had thus been a long history of government involvement in Saskatchewan health care, and a significant section of it was already controlledRead MoreOperation Of Health Care System1653 Words   |  7 PagesOPERATION OF HEALTH CARE SYSTEM The medical system in Cuba is a national priority, it provides care to every citizens. It is primary care based, which means that team of doctors and nurses are in every part of the country and are responsible for the health of a geographically defined population of 800-1800 people. Most of the frequent visitors and people with chronic diseases, usually they spent half the day consulting people in office and other half for the home visit. They are expected to be availableRead MoreDifferent Subjective Assessment Of Quality Of Living1186 Words   |  5 Pageslocation, factoring in the interaction of political, socio-economic and environmental factors. For this ranking, New York serves as the base city and all other cities are ranked relatively Table ‎1 3 shows the categories and criteria that Mercer quantifies for each city. (Khalil, 2012) Index Criteria Political and social environment Relationship with other countries Internal stability Crime Law enforcement Ease of entry and exit Economic environment Currency exchange Regulations Banking servicesRead MorePrice Tags On Health Care976 Words   |  4 Pagescarefully analyzing all the stories on the Kaiser Health News, I picked Martha Bebinger’s article on â€Å"Price Tags on Health Care? Only In Massachusetts.† The article focuses on how private health insurance companies in Massachusetts have shared price tags of the medical care to be offered with their users. This event is seismic as sharing information that was considered heavily guarded to the public is one step to making the Obamacare work for our Medical care. As much as they have tried to make this stepRead MoreEconomic Cooperation And Development ( Oecd )939 Words   |  4 Pages Since 1960 The Organization for Economic Cooperation and Development (OECD) has been gathering information and analyzing multiple healthcare systems that belong or are associated with the organization. There are 34 countries that belong to the organization and multiple other countries that closely collaborate with OECD. The OECD gathers statistics, tracks and compares results across countries to develop better public policies, assess areas of improvement and set standards for every country to followRead MoreCauses of the Hyper Growth Phenomenon in China and Japan Essay1564 Words   |  7 Pagesspectacular growth of economics in East Asia over few decades, it has left many people wondering the reason behind the hyper growth phenomenon. Such example of countries experiencing such hyper growth is Hong Kong, Korea, Singapore, Japan and China. In this essay China and Japan will be selected as representative in comparing and contrast of both business system as they are one of the largest economic bodies in the world and they both have rich history in business system development. Additionally, theRead MoreEconomic Factors Influencing High And Growing Healthcare Costs851 Words   |  4 PagesEconomic Factors influencing high and growing healthcare costs in the US The cost of health care in the United States continues to rise. National healthcare expenditures totaled over $2.9 trillion in 2013, equating to $9,255 per capita (Centers for Disease Control and Prevention [CDC], 2015). This is a consequence of both private and government healthcare financing mechanisms including: high unit prices, market power, specialized medicine, medical malpractice, private health insurance costs, illRead MoreThe Issue Of Health Care1674 Words   |  7 Pageslet us hear the backstory. The US federal government would not and did not finance or provide healthcare to the American populace through the 18th and 19th century. [1] In the early 20 century, things started to change when a debate arose on whether or not health care should be a right to all citizens. In 1915, the American Association for Labor Legislator promoted a series of bills that provided medical benefits to all low-income workers. In 1920, the New York State Commissioner of Health startedRead MoreCountry s Access Of Health Care Issues920 Words   |  4 PagesCountry s access to health care issues According to The Japan Times, although China s economy has improved significantly in the last decade, resulting in less residents falling below the poverty level, many health related issues remain present in China, especially in the rural areas of China (Chelala, 2013). The issue remains that approximately 80 percent of health and medical services are concentrated in cities, which means that timely medical care is not available to more than 100 million

You Don’t Know Jack An Analysis Free Essays

Euthanasia has been a debatable issue since one’s perception of this idea could depend on different factors such as religion, culture, and even personal life experiences. DRP. Jack Savoring witnessed how his mother suffered in agony with her disease, describing the pain as a toothache In all your bones. We will write a custom essay sample on You Don’t Know Jack: An Analysis or any similar topic only for you Order Now Just Imagine how painful that is. At that time, he cannot do anything to alleviate the pain his mother is going through. He felt lost. That’s how he felt responsible in aiding those people who are terminally ill. For him, it’s not about killing someone. It’s understanding that Hess patients have gone through a lot, and listening to their wish to end the pain rather than continue living but you’re actually dying. Another point Is that he’s doing it free of charge. He used his own resources to â€Å"help† his patients. There is no personal gain to him, but it is rather an act of service. It may not be acceptable to many but he was doing It from the standpoint of a medical person, of a son who understood what It’s Like for someone to live fighting off a disease. II. â€Å"Oh, the lingering of death. What a business. Keep death alive. Hospitals don’t make money otherwise. Drug companies either. If you’re rich and you have the money, you can pay to die. But the poor, they can only afford to suck It out and suffer. † This quote from the movie truthfully states that the medical industry is also a business. Most people are in it to save lives or improve health. But there are others who see it as a moneymaking opportunity. To be honest, hospitals and drug companies don’t make money when no one Is sick. These businesses â€Å"keep death alive†. A patient may still be alive but only because he/she Is still In the process of fighting off death. But the reality is that this person is actually dying compared to cost of us (since all of us are in one way or another living and dying at the same time). Rich people can afford the operation, treatment, hospitalizing bills, and drugs so their way of dying bearable compared to those who can’t. Ill. â€Å"To each person, their own way of death – with dignity. † At this age, I now look at suicide as something sad and depressing. We now know for a fact that some people commit suicide because of psychological depression thinking that this Is the only way out. We feel sad for them, and think on how could the people around them possibly changed their decision. I remember years back when we hear of someone omitting suicide, one of the many things that pop out of our heads is the question â€Å"Why? ‘ Followed by a questioning thought If this person will still go to heaven because he/she lived a good life, or if he/she will go to hell because to be straight forward, it’s murder of one’s self. Euthanasia gives the patient liberty to decide for his/her own life. We can try, but the truth is, none of us can fully comprehend someone else’s thoughts. We will never understand how a person feels, or how much pain they’re going through so who are we to Judge? 1 OFF to use abundantly together with the freedom to decide on what to do it. It is human to choose pleasure, enjoyment, and happiness. But sometimes, life will not offer these choices. There will be pain, suffering and sadness. The movie mentioned a religious dogma that makes euthanasia unethical: â€Å"God almighty who wills us to suffer† This teaching goes against the objective of euthanasia to relive the patient pain and suffering making it morally wrong. On the contrary, God gave us the freedom to decide. It is in dying that we can union with him. The belief is that we should always let nature take it’s own course V. Crime vs.. Civil Rights: â€Å"When a law is deemed immoral by you, you must disobey it. Medicine and Law are two of the most influential and powerful disciplines in the world. It is studied to help serve humanity but sometimes they clash for their arguments come from diverse objectives. Civil rights is about personal liberty-? patients have the discretion to seek suicide assistance making euthanasia a result of one’s personal decision and freedom to decide for his life. But the law does not make it legal to kill someone even with the patient’s consent. Dying is always easier to comprehend and acceptable if it’s a natural death when no other human is held responsible. How to cite You Don’t Know Jack: An Analysis, Papers

Corporate Law and Regulation Business Dealing

Question: Discuss about the Essay for Corporate Law and Regulation of Business Dealing. Answer: Part A A related party transaction may be referred to as any particular financial arrangement or business dealing which is enacted between two parties that have a special relationship that exists before the deal takes place. An example of an related party transaction could be extension of loan to any non-executive director or making an investment in a company whose major shareholder is the CEOs wife (Gibson Fraser, 2014). In all such investments, approval from the shareholders may be required as there are high chances of misrepresentation and favouritism being done in such deals. In accordance with Chapter 2E of the Corporations Act 2001, if any financial benefit is extended by the company or its related entity, then approval from shareholders is to be sought unless it is in set of exceptions list where approval is not required (Allens, 2011). Part B Tina in the given case has breached her fiduciary duties both as an agent to the shareholders and also as an director. One of the fiduciary duties of the agent is that the agent should not engage in any business that competes with that of the principal. In case, the agent wishes to do that it must engage in the same with the informed consent of the principal. Without the informed consent from the principal, this amount to breach of the fiduciary duties associated with agency relationship (Latimer, 2005). Besides, as a result of her conduct she has also violated Section 181 and Section 182 of the Corporations Act 2001. Section 181 has been violated since Tinas conduct is not in the best interest of the company and the shareholders. Because of her actions, the company has lost advertising revenue. Also, Section 182 has been violated since Tina as a result of her behaviour is acting in a self-serving manner which she must not do as she till the last day is a representative of the company (Lindgren, 2011).. It is apparent from the above discussion that Tina has not only breached her fiduciary duties as an agent of the company but is also in breach of the statutory duties of the director as per the Corporations Act 2001. As a result, XYZ should initiate legal proceedings against Tina for her self-serving conduct with the intention of recovery of losses caused due to shifting of advertisement to clients which was posted during her stint with XYZ (Gibson Fraser, 2014). References Allens 2011, Head Office and Governance, Linklaters Website, Available online from https://www.allens.com.au/pubs/cg/focg21apr11.htm (Accessed on August 17, 2016) Gibson, A Fraser, D 2014. Business Law, 8th eds., Pearson Publications, Sydney Latimer, P 2005. Australian business law, 24th eds., CCH Australia Ltd. Sydney Lindgren, KE 2011, Vermeesch and Lindgren's Business Law of Australia, 12th eds., LexisNexis Publications, Sydney

Interesting structure The crucible Essay Example

Interesting structure The crucible Paper The crucible has a very interesting structure, as in it doesnt follow many of the usual rules of play writing and uses it to maximum effect. The play consists of four acts and no scenes to separate them. This is unusual for a play write to do because it limits the acts location two one place, meaning that the story can not develop in a different place or time which can limit what someone can do with the plot The whole of the play is a subtext for what was going on at the time in 1940s America. To more precise what was happening with the red scare and general Joseph McCarthy. General McCarthy was behind the fight against communism within America. In the end he decided to start broadcasting to America a list of communists living in America at the time. Of course no such list existed and it was obviously just the names of random people living America that had nothing to do with communism in any way what so ever. This however caused mass hysteria and turned an entire nation against itself and pitted friends and neighbours against each other as everyone hunted for the communists like a mad witch hunt. Arthur Miller was using the subtext to show how obsurd the idea of mass hysteria based on a lie really was. The main thing that distinguishes the plays structure from others is the way in which it ends on an anti climax. As we can see in the graph the first three acts build up to a gigantic climax. But then suddenly the audience is left with a very short and depressing act four in which nothing much happens in terms of climax. On might interpret this as the play wrights We will write a custom essay sample on Interesting structure The crucible specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Interesting structure The crucible specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Interesting structure The crucible specifically for you FOR ONLY $16.38 $13.9/page Hire Writer way of getting across his message about McCarthyism. If people were left with a happy ending the audience may not have been so shocked by the play that it would make them think because everything turned out ok in the end and wouldnt have communicated the shocking truth about McCarthyism at the time. I believe that having the play leave on an anticlimax and pretty much on a down communicates the views a lot clearer During The Crucible pace is used as a technique to creating tension. Throughout Act 1, the action is immediate and there is a constant flow of different people being introduced. By placing this within a small room, Miller gives the feeling of the characters being suffocated and a lack of privacy in the village. By using this with Act 2 (for the first half there is only Elizabeth and John), Miller is able to create tension through the amount of space in the set, in comparison to the previous act, and through a slower dialogue. During The Crucible pace is used as a technique to creating tension. Throughout Act 1, the action is immediate and there is a constant flow of different people being introduced. By placing this within a small room, Miller gives the feeling of the characters being suffocated and a lack of privacy in the village. By using this with Act 2 (for the first half there is only Elizabeth and John), Miller is able to create tension through the amount of space in the set, in comparison to the previous act, and through a slower dialogue. Miller structures the play using prevalent techniques. There is a clear exposition at the beginning of Act 1, although it occurred off scene, the girls dance in the forest. The different themes are developed and the use of the rising of action through the accusations helps the plot to grow up to a gigantic climax when John Proctor is accused at the end of Act 3. The falling action and denouement is the actual execution where John Proctor upholds his innocence and goes to the gallows at the end of Act 4. Miller uses these techniques to help create conflict to arouse the interest of the audience and an easy structure for the audience to follow. Arthur Miller uses inserted passages within the text in which he comments on the background of the story or the characters which helps the audience to get a deeper insight into the characters so they can be related to. For example, The backgrounds to Thomas Putnam makes his actions seem more horrendous which ultimately the final result of the play seem more brutal.

Animals and Fertilized Embryo Transfer essays

Animals and Fertilized Embryo Transfer essays Embryo transfer is the process of taking fertilized embryos from one animal and inserting them into another. This is very useful today in cattle because now it is economically feasible and it allows the producer a greater number of offspring from one cow with desirable traits. The process normally starts by artificially inseminating the cow. Exactly seven days later, the uterus is flushed, and the embryos and ova. Next, the embryos will be isolated. The embryos are then inserted into the recipient cow. Artificially inseminating the cow is the preferred way to fertilize the eggs in the donor cow. The cow should be inseminated at least three times at intervals of twelve hours, to insure fertilization. In preparation for AI, a shot of FSH (Follicle Stimulating Hormone) should be given to the cow to super-ovulate her. This causes more eggs to drop from the ovaries, allowing more embryos. Seven days after the cow is inseminated the third time, her uterus should be flushed. Before flushing the cow, her posterior should be cleaned up as much as possible. After this is complete, an instrument known as the "introducer" is inserted into the vagina. The instrument is much like a long syringe with a plunger going through the center. The vet then will push his hand through the anus and guide the introducer along the cervix. The instrument is pushed through the cervix and into the uterus. Once it reaches the uterus, the plunger is pulled out, and a catheter is inserted into the uterus, against the uterine horn, through the center of the introducer. The "cuff," a small balloon type object, is inflated in the cow's uterus, and a sodium based phosphate is released for lubrication. It is then pumped back through the introducer, and filtered by an embryo filter. The liquid caught by the filter is then examined to determine the number of good embryos. At this stage, the sex can even be determined. They are graded, then placed in straws or frozen for l...

Browning Peal Essay

This is because they represent natural beauty that has been created by God, which compliments the woman Browning is talking about because it shows his feelings on how he believes they don’t have to try to be beautiful. Roses also represent love and passion, the colour red is an intimate colour that represents seduction and sometimes danger as seen in ‘Of Mice and Men’ where Curley’s wife is referred to as having â€Å"full rouged lips† and â€Å"red fingernails†. The thorns on roses continues this theme of potential risk, because the simple idea of men picking roses for women could injure the man due to the thorns on the stem, this could represent how men have to fight past the hard things in love to get to the beauty or the woman. In ‘Women and Roses’, Browning also uses roses as a representation of the stages through a woman’s life going into womanhood and how she grows from a young shoot full of promise to something incredibly beautiful and natural and eventually to an old and wilted flower, â€Å"bees pass it unimpeached†. The poem is about finding perfect love with a woman, which is represented as finding a rose with no thorns, thorns being the trouble in a relationship or a woman. Browning wrote ‘Prospice’ after his beloved wife, Elizabeth Barrett Browning, died in 1861. The poem shows Browning’s beliefs on death and how he feels that he will once again be reunited with his love in the afterlife. The title ‘Prospice’ can be translated as ‘look forward’, and in this poem, published in 1864, Browning is most likely looking forward to death, when he expects ‘I will clasp thee again’, meaning he will be with Elizabeth once more. Such optimism seems to contrast noticeably with the religious doubt or searching of many Victorian writers. But Browning does not claim that there is anything easy about facing death, instead he shows one way of coping. He gives the ‘Arch Fear’, death, a ‘visible form’ so that he can imagine taking him on in one last fight to show that he will not be taken easily, ‘Barriers’ and ‘guerdon’ suggest a tournament took place. In ‘A Woman’s Last Word’ Browning uses Roman numerals to show the breaking down of a omplex subject such as a woman’s feelings after an argument. By doing this it makes it easier for the reader to follow and distinguish the different stages of feelings the character goes through and also shows the changes in direction of her attitude until she reaches submission towards her love. This is a good technique used as he wrote the poem from a woman’s point of view and has gone into a lot of detail on how she feels and reacts to the argument. Browning Peal Essay This is because they represent natural beauty that has been created by God, which compliments the woman Browning is talking about because it shows his feelings on how he believes they don’t have to try to be beautiful. Roses also represent love and passion, the colour red is an intimate colour that represents seduction and sometimes danger as seen in ‘Of Mice and Men’ where Curley’s wife is referred to as having â€Å"full rouged lips† and â€Å"red fingernails†. The thorns on roses continues this theme of potential risk, because the simple idea of men picking roses for women could injure the man due to the thorns on the stem, this could represent how men have to fight past the hard things in love to get to the beauty or the woman. In ‘Women and Roses’, Browning also uses roses as a representation of the stages through a woman’s life going into womanhood and how she grows from a young shoot full of promise to something incredibly beautiful and natural and eventually to an old and wilted flower, â€Å"bees pass it unimpeached†. The poem is about finding perfect love with a woman, which is represented as finding a rose with no thorns, thorns being the trouble in a relationship or a woman. Browning wrote ‘Prospice’ after his beloved wife, Elizabeth Barrett Browning, died in 1861. The poem shows Browning’s beliefs on death and how he feels that he will once again be reunited with his love in the afterlife. The title ‘Prospice’ can be translated as ‘look forward’, and in this poem, published in 1864, Browning is most likely looking forward to death, when he expects ‘I will clasp thee again’, meaning he will be with Elizabeth once more. Such optimism seems to contrast noticeably with the religious doubt or searching of many Victorian writers. But Browning does not claim that there is anything easy about facing death, instead he shows one way of coping. He gives the ‘Arch Fear’, death, a ‘visible form’ so that he can imagine taking him on in one last fight to show that he will not be taken easily, ‘Barriers’ and ‘guerdon’ suggest a tournament took place. In ‘A Woman’s Last Word’ Browning uses Roman numerals to show the breaking down of a omplex subject such as a woman’s feelings after an argument. By doing this it makes it easier for the reader to follow and distinguish the different stages of feelings the character goes through and also shows the changes in direction of her attitude until she reaches submission towards her love. This is a good technique used as he wrote the poem from a woman’s point of view and has gone into a lot of detail on how she feels and reacts to the argument.

What are important factors accounting for early human mobility Essay

What are important factors accounting for early human mobility - Essay Example What are important factors accounting for early human mobility? Eurasia is the collective history of distinct peripheral coastal areas that share major contribution in human development on the grounds of distinct trade routes that interconnects diversified continental masses. The various cultural, social and tradition features of these distinct regions were similar in nature because of the regular migration of people around the board and regular intersection with trading activities. Precisely, the even development on the same pace at the distant regions in religious, technological and philosophical aspects can be regarded the uniform feature of the early Eurasian civilizations. Since ancient times China possess features that add to the strength of the country in attaining global recognition. The first and the foremost point that worth to be mentioned is the strong security (land and maritime) with rapid development of technology because of overwhelming political unity of the place that strengthened the overseas exploration ability of the region. The steady advancement in agricultural and commercial with a strong maritime technology and policy can be regarded as the main characteristics that lead the foundation of global leadership in support of the region. The classical period is the era between 1000 BCE- 500 CE. The Roman Empire in this era got rid of Triumverate when Octavius (Augustus) Caesar defeated Mark Antony and Cleopatara. On the onset of the first Empire of Rome Octavius was given the name of Augustus or the revered.

Suicide Essay Example | Topics and Well Written Essays - 500 words - 1

Suicide - Essay Example As the author reveals, the woman is apparently tormented by her past. She feels completely shattered between her two previous husbands in Chicago, which is outside her native home in the north. She appears embittered about â€Å"lost beauty.†The woman lives in abject poverty, endures racial discrimination, suffers from mental illness, and feels abandoned. She is also depressed and lonely. The poem ‘Suicide Note’ on the other hand is a representation of the disappointments that a girl faces in her life, the poem suggests that the suicide note is written while the girl is planning to commit a suicide, she expresses her disappointments, failures, struggles and hardships, she gives justifications for her act that she was unable to fight with the world and she wasn’t strong enough to win and defeat others. Both the poems thematically are same; they describe human failures, disappointments and disapproval of everything. Every human being goes through these situations, suicide is a feeling that every human goes through on various occasions in life. In terms of representation, these poems contradict with each other, in Harjo’s poem there is a representation of suicidal feelings of a mother and in Mirikitani’s poem, there is a representation of a daughter’s suicidal feelings. In Harjo’s poem the woman cries over loss of her physical beauty, the way her physical structure is described and describing her as the mother of three suggests that she is disappointed because she has lost her physical beauty and she thinks that she has lost every reason to live, whereas in Mirikitani’s poem the girl is disappointed by the fact that she couldn’t prove her worth to her parents and that she has disappointed them by not proving herself to them. Thus, to conclude, it can be said that both the poems are similar on thematic

Violated Human Rights Essay Example for Free

Violated Human Rights Essay On Oct 10, 2012 a womans rights were violated when an inmate (female) gave birth to her first child. No doctors were present during labor nor during the actual delivery. Said inmate, Julie Bilotta, had reported that the guards at her prison had heard her cries of pain during labour and had chosen to ignore it. If that wasn’t bad enough, the guards even got irritated of her constant yelling and had her transferred to a new cell. Julie eventually gave birth 4 hours after the transfer. Luckily, the baby was born and is healthy. My personal view on this issue is that this is an incident that should have never happened. I think that we are a civilized enough society to realize that these inmates are still people, they are just people who have made mistakes. While paying for it, should they be treated like they are not even humane enough to have a proper health care when in need? Not only that, but because of this epidemic a child’s, or mother’s, life could have been taken away. With almost no help at all, this woman gave birth, endangering both her child and her self. The report even stated that the baby’s birth was something called a â€Å"breech birth† ( that’s when the baby enters the birth canal either buttocks or feet first rather than the head.) something like this is extremely serious during birth because it can sometimes lead to the baby getting caught and choking to death. Also, the woman giving birth can possibly bleed to death. That is why there is usually a medical procedure called a â€Å"c-section† for the safety of both mother and child. So far, the major rights that I see violated are. 1) Article 3: Everyone has the right to life, liberty and security of person. An innocent child, who hasn’t even been born long enough to even make mistakes, has had it’s life at risk. It has the right to live, and that prison took away it’s right by refusing to give the mother proper medical care. What if that baby really had died for something that could have been easily avoided? 2) Article 25. (1) Everyone has the right to a standard of living adequate for the health and well-being of himself and of his family, including food, clothing, housing and medical care and necessary social services, and the right to security in the event of unemployment, sickness, disability, widowhood, old age or other lack of livelihood in circumstances beyond his control. This article states that everyone has the right to proper health care. Although, in all fairness, the prison guards did have Julie checked out by nurses, the reason why she didn’t receive proper medical attention is due to the fact that they thought it was a false labour. But even at that, they should have made sure that it was indeed false labour by getting a proper checkup by a doctor. At least that’s what standard procedure states, and according to article 25: Everyone has the right to standard living adequate including things like health care. I do believe that something like this will not happen ever again since it caused such an uprising by a group of womens rights activists. Along with all the press the incident got when it first occurred, it seems that everyone has the same thoughts on this matter and that, hopefully, this is the last time that this is to ever happen. However, if people still don’t get the message after this incident, I strongly believe that there should be some prison rule stating that when an inmate is pregnant the baby, and mother’s, well being become top priority and treat the birth the same as if the mother weren’t a prisoner.

All About Apples :: Essays Papers

All About Apples History The history of apples stretches back to the days of Adam and Eve, when it is believed to have been the â€Å"forbidden fruit† described in the Bible. Despite this long standing history, apples did not always grow naturally in New England. While the first apples are thought to have grown on the lower slopes of Tian Shan, a mountain range separating Kazakhstan and Krygystan, they also grew wild in Central and Southwest Asia, China, Italy, Switzerland, Spain and Greece. Through conquest and exploration, apples were spread when Romans conquered England and when Spaniards brought them to Mexico and South America. It wasn’t until the mid 1600’s that the Pilgrims cultivated them in Massachusetts. It is believed that John Endecott, an early governor, was the first to bring an apple tree to North America, and the first orchard was planted on Beacon Hill by a clergyman named William Blaxton. It is Blaxton who is credited for growing the first named apple, the Yellow Sweeting. Once apples were established in New England, they played an active role in everyday life. As a fruit which was easily stored through the winter, as well as being very beneficial to settlers’ health, apples were a main staple in early settlers’ diets. Despite the fact that apples were not initially from North America, and have been growing disease-free for centuries in their native habitats, the early settlers found that the long, hot summers and cold w inters of New England grew apples unlike anywhere else in the world. New England apples are known not only for their unique blend of tart and sweet flavors, but also for their size and freshness. Apples can be grown farther North than any other tree fruit. The reason for this is that the tree blooms in late spring when it is unlikely that the blossoms will be harmed by frost. While France harvests more apples than America, the yearly U.S. harvest is around one hundred and fifty million bushels, with the largest apple-growing state being Washington. Growing Techniques:Winter A seed from an apple will generally grow if it’s planted under satisfactory conditions, however, the apples will be smaller and poorer than the apple from which the seed was taken. For this reason, apple trees should be planted from buds cut from a healthy tree. This type of apple planting is called grafting.

K D Logistics

K D Supply Chain Solutions Pvt Ltd www. kdlogistics. co. in Campus Pre Placement Talk KD Supply Chain Solutions Pvt. Ltd. To be most efficient and effective Third party logistics Provider in India†¦.. Our Vision Efficient: ? Productivity. Effective: ? Quality, Flexibility, Service level. efficient and effective ? Cost Minimization. ? Profit maximization. ? Supply Driven ? Demand (Customer) ? Doing Things Right. driven To be most efficient and effective Third party logistics Provider in India†¦.. Services†¦Ã¢â‚¬ ¦THIRD PARTY LOGISTICS WAREHOUSE MANAGEMENT SERVICES TRANSPORTATION SERVICES CUSTOMISATION CENTER OPERATIONS ORDER MANAGMENT SERVCICES WAREHOUSE CONSTRUCTION DIVISION Services†¦Ã¢â‚¬ ¦ THIRD PARTY LOGISTICS > > > > > > > > > > > Inventory management Pick and pack operation Dispatch planning Invoicing Collection Quality control and audit Material handling Document management Stock audits Cycle counting Reverse Logistics Services†¦Ã¢â‚¬ ¦ WAREHOUSE MANAG EMENT SERVICES Every client has a different requirement from its supply chain and we strive to meet that need as closely as we can.Customization is possible for: > Automated operation with racking > Temperature controlled > Raw material handling > Finished good handling > Energy saving and environment friendly Services†¦Ã¢â‚¬ ¦ TRANSPORTATION SERVICES ? Primary Transportation. ? Secondary Transportation. ? Home delivery system. Services†¦Ã¢â‚¬ ¦ CUSTOMISATION CENTER OPERATIONS ?We have dedicated and specialized team operating product customization and intermediate packaging system. ? This team focuses on managing client’s inventory by eliminating transporting time to the packaging facility ?These centers assembles products to suit local market down stream supply chain channel requirements. Services†¦Ã¢â‚¬ ¦ WAREHOUSE CONSTRUCTION DIVISION ?We have established ourselves in the construction of warehouses to suit clients' needs and specific requirements. ? We have developed our own Logistics Park spanning 1. 5 million sq. ft. We are the first 3PL to be to create own infrastructure at Bhiwandi (near Mumbai), Mandideep (Madhya Pradesh) and Gurgaon (NCR). WAREHOUSE CONSTRUCTION DIVISIONSpecial feature: Bhiwandi Logistics Park ? Strategically located and very close Mumbai city touching NH3 ? Racked PEB structure ? State of the art logistics park with a floor strength of 4mt per sq mtrs ? Column less span of 150 feet which facilitate seamless movement of goods with in the facility. ? Exclusive parking facility for more than 100 vehicles. ? Separate entry and exit point for all warehouses. ? Seamless IT connectivity ? Uninterrupted power supply Important Statistics Revenue Logistics- INR 80 Cr †¢ Owned Warehouse Space- 15 lac sq feet †¢ Warehouse space maintained by KDL – FMCG – About 35 lac sq. feet – Retail – About 15 lac sq feet Summer internship -2013 What are we looking for LEADERSHIP OWNERSHIP TEAM PLAY ER DESCISION MAKER Summer internship -2013 What is there for you †¦ †¢ An opportunity which give you ownership. †¢ An opportunity which give direct interaction to our clients. †¢ Exposure to supply chain sector. †¢ An opportunity to explore your entrepreneurial instincts. We†¦. Just started

Competitive Advantage and Disadvantage Between Minorities and Women in the Workforce

â€Å"It’s a small world. † How many times do we hear this in our everyday life? The internet, mass media, telecommunications, and mass transportation have all contributed to the shrinking of the international market. As companies become more and more diverse, it’s becoming more and more important for the employees to understand and manage it. For my research paper, I’ve decided to find out the competitive advantage and disadvantage between minorities and women in the workplace.Diversity in the workplace is a topic that many industries and organizations spend an abundant amount of time and training on in order to ensure its presence. Today’s workplace is more diverse than it has ever been in the history of America. 1 out of 4 Americans belong to a minority or is foreign-born. Women are making up less than half of the work force. Whether you are a business owner, executives, salesperson, or customers, your success will increasingly depend on your abi lity to function in a culturally diverse marketplace. Women, people of color, and immigrants will soon hold almost ? of all jobs in this country.In order to effectively manage diversity and recognize it as a source of strength instead of conflict, we will need to be educated and reprogrammed to accept and embrace diversity. In the world today, it is a face that a lot of people believe that racism is no longer exists. Little do they know, as of 2010, the National Organization of Women believes that the U. S. still needs an affirmative action plan. African American women earned 63 cents to a dollar for the jobs that men do, and Hispanic women earn 57 cents to the dollar and Blacks have twice the unemployment rates of whites.Minority and immigrant groups are often disadvantaged in gaining access to jobs for which they are educationally qualified and earn less than their white counterparts. Descriptive results showed greater overall underemployment among females than males. Blacks and H ispanics had higher unemployment and working poverty rates compared to non-Hispanic whites and Asians, with job mismatch highest among Asians. Immigrant underemployment was greater than that of the native-born Americans. Asians posted the largest disparity in immigrant versus native-born underemployment, and blacks had the smallest.The double disadvantage hypothesis of minority group and immigrant status is accepted only for Asian men and women with jobs mismatched to their skills and for Asian women, who are most likely to be unemployed or be among the working poor. Asian immigrants’ women have the characteristics to stay at home, cleaning house, shy, and less aggressive, which transform to have less attached to the workforce. Researchers have shown great interest in the study of gender and race effects on promotions outcomes.The evidence suggests that women are disadvantaged such that they are less likely to be promoted than their equal qualified male counterparts. Lacks of advancement opportunities is major contributors to voluntary quit decisions by employees that fitted the job well and contribute to the company they belong. Employment decisions should be based on skills and ability, allowing all employees to put their talents to good use and work together to get the best possible outcome. America is not the only place in the world that’s facing the challenge of workplace discrimination.Within the UK, construction has an unenviable status as being the industry with the lowest representation of women and ethnic minority employees. The construction workplace presents a challenging and hostile environment for non-traditional workers, and women and ethnic minority employees face both similar and different challenges and attitudinal barriers. Discriminatory behavior perform by the dominant white male workforce is unbearable, as are informal recruitment practices, exclusive networks and a competitive culture. As the turn of the new millennium, the proportion of minority members living n poverty, attending poorly funded schools, or experiencing other forms of disadvantage far exceed the proportion of whites under these conditions. It was found that the minority residents of communities with large minority populations were in worse socioeconomic conditions than the minority residents of predominately white communities. Furthermore it was found that as minority concentration increased, white residents tended to do better. In addition, the extent of racial inequality between minority and white residents was greater in communities with larger minority populations.The improvement of education and training to minority residents of racially concentrated communities will be very beneficial, not only to the people itself, also think of it as a better country as a whole. There is little question that the improvement of educational levels and employment skills of minority residents communities will pay dividends in the near future. The growing markets of Latin America, Asia, and Central and Eastern Europe are now playing an ever more important role in global buying, selling and manufacturing.Diversity within a company can help the firm better understand the culture, customs, and the way of doing business internationally. Customers also prefer to do business with a workforce that which they can identify, and that have a strong commitment to their community. There are many advantages to having a work environment that is diverse. A company that is prepared for changes in demographics is prepared for the market changes as well as the changes in the pool of applicants. Having a diverse workplace creates an increase in attracting and retaining the most qualified candidates.Diversity programs within corporations improve corporate culture, help in recruitment, and help to maintain better client relations. In conclusion diversity in workforce is growing in all countries, specially America, Canada, and Europe. With having m ore diverse work environment, organization can produce better performance. It is important for the companies to know diversity and how to handle the issues relating to it. Also the need of the diverse workforce is getting more not only because there are different people but also because they can produce better results with having different types of people working.Leaders in the organizations must learn diversity and how to manage it effectively. One of the reasons, aside that my family is back in Hong Kong, that I will end up going back to Hong Kong as soon as I graduate college is because as much as I don’t want to say it, I can feel discrimination everyday in my life. As little as just playing basketball on a nice day, someone around you will always have the stereotype about how you look and what to expect. We can arguably say that America is the â€Å"melting pot† of the world, but racism, in my book, will never escape in the use of our everyday life.

Information System and Modern Business

Information System and Modern Business Many enterprises have adopted information systems and business modelling tools to manage their operations. For instance, the Enterprise Resource Planning System (ERP) is currently used to address business challenges such as linking strategic objectives of the organization and performance (Serova, 2009, p. 269). The Enterprise Resource Planning consists of unique applications, languages and software which are used to generate diagrams and models. Advertising We will write a custom essay sample on Information System and Modern Business specifically for you for only $16.05 $11/page Learn More The resultant diagrams and models are very useful in a number of ways. For example, they depict staff organization and business processes. In addition, they recommend critical modifications that must be implemented to improve business performance (Setlak Markov, 2010, p.149). Therefore, many enterprises have adopted computer modelling system and modern information technol ogies as part of their decision-making processes. This is based on the fact that these tools enable managers to make strategic decisions. What is more, computer modelling systems and IT allow managers to utilize several tools such as synchronized video animation and object-based programming in their strategic decision-making process (Setlak Markov, 2010, p. 149). Business organizations also use computer modelling to understand intricate nonlinear business relations (i.e. Describing behaviours of economic agents in different periods and predicting future flows of events). Thus, computer modelling and IT help managers to derive qualitative and quantitative data from current models. Managers use qualitative data to understand the unique characteristics of a multifaceted system, integrity, sustainability, and development patterns within their organizations and targeted markets (Setlak Markov, 2010, p. 150). Previously, business organizations used IT applications to reduce cost of pr oduction (i.e. Labour costs). For instance, IT was used to enhance organizational communication, computerize business transactions (i.e. Payments) and automate information recovery and storage. Thus, IT enabled companies to reduce the number of accountants and clerks hired to carry out these functions. Currently, many organizations are using IT to pursue other strategic objectives, such as improving customer services and enhancing marketing strategies (Hitt, 1999, p. 6; Setlak Markov, 2010, p. 150).Advertising Looking for essay on computer science? Let's see if we can help you! Get your first paper with 15% OFF Learn More For example, some organizations use information management systems to screen and improve the production process. These systems can automatically detect and solve problems that occur during the production process. Business Intelligence (BI) applications are also regularly used by organizations to improve efficiency and augment the decision making process. In other words, Business Intelligence systems enable the management to have a comprehensive picture of the organization. In addition, BI applications address the following questions: What is the current situation of the organization? What factors contributed to the current situation? What are the potential solutions to the current situation? Thus, BI systems can help managers to find practical solutions to these questions and improve performance (Stasienko, 2010, p. 143). In addition, Business Intelligence applications are useful tools because they provide crucial and steadfast data required for decision making process. What is more, strategic and operational decisions are easier to make when an organization adopts Business Intelligence systems. This is due to the fact that such systems allow the manager to access vital data on time. What is more, BI technologies facilitate information sharing among staff, boost collaboration within the organization and augment pr ofit margins. Organizational success is subject to a number of factors. These include: forecasting, budgeting, and planning. It has been established that planning is the most complex process in any business organization because it entails all components that are being transformed. What is more, business processes require considerable time to develop a business model and prepare budgets. Thus, Business Intelligence technology has a number of applications that can automatically carry out these functions (Stasienko, 2010, p. 145). Business Intelligence systems also improve business processes especially during critical periods. They also help the organization to reduce strategic and operational risks at the management level. The implementation of BI applications can therefore enable an organization to set up additional automated systems in those areas where the employees’ input is considered significant. Advertising We will write a custom essay sample on Information Syst em and Modern Business specifically for you for only $16.05 $11/page Learn More It deserves merit to note that strategic and operational risks are mainly attributed to the human factor. Therefore, eradicating the human factor in the production process can dramatically reduce the operational risks and the resultant costs. It is against this backdrop that many enterprises have implemented Business Intelligence systems to automate the decision making process within the organization (Stasienko, 2010, p. 146). BI applications also enable an enterprise to gain a competitive edge in the market since managers can use these applications to make accurate and prompt decisions. In addition, some of the solutions stemming from BI systems can also augment the functionality of the Enterprise Resource Planning System (ERP) within the organization. What is more, Business Intelligence technologies employ various tools that an enterprise can use for data mining. These tools include neural networks, decision tree analysis and regression analysis (Serova, 2009, p. 269). In conclusion, many business organizations are now using IT and computer applications to accomplish their strategic goals. Therefore, it seems that the successful implementation of computer applications and information systems will define organizational performance and success in the near future. References Hitt, LM. (1999). The Role of Information Technology in Modern Production: Complement or Substitute to other Input? Philadelphia, PA: University of Pennsylvania. Serova, E. (2009). Modern Business Modeling Approaches and Tools for Management. International Journal of Information Technology Knowledge, 3, 269-275. Setlak, G., Markov, K. (2010). Methods and Instruments of Artificial Intelligence (2nd ed.). Sofia: ITHEA.Advertising Looking for essay on computer science? Let's see if we can help you! Get your first paper with 15% OFF Learn More Stasienko, J. (2010). Business Intelligence as a Decision Support System. ACM, 141 148.

Wall-Mart and Information System Essay Example | Topics and Well Written Essays - 1500 words

Wall-Mart and Information System - Essay Example This paper will explain why Wal-Mart has lived to become one of the most successful retail companies in the world, and particularly tie its competitive advantage strategies with relevant theoretical models. Wal-Mart stores are, therefore, designed in such a manner that the managers of the organization are the ones who allocate duties as well as monitor the activities of employees within the organization. The managers also identify any changes that need to be implemented to the stores in order to ensure that all the production processes within the stores are in line with the goals of the entire organization (The Wall Street Journal, 2012). This paper will show how Wal-Mart has used information systems to achieve different categories of its strategic goals. New products, services, & business models Wal-Mart has been able to utilize information systems to improve its products, deliver and sell its product and services to create wealth. Ideally, the key characteristic of Wal-Mart’ s business model is its low-cost strategy, which is enabled by its efficiency and high level of productivity as a result of the use of innovative information systems. Therefore, the company has managed to attain cost leadership by reducing its cost of operation to the lowest level possible (Porter, 2008). The fact that Wal-Mart’s products cost relatively low makes it very successful when introducing new products and services because after all, many customers will want to purchase in its stores to maximize the value for their money. The management of Wal-Mart tirelessly continues to utilize information technology to improve the company’s business model in such a manner that meets the customers’ requirements and suits the organizational goals. The kind of information systems deployed by Wal-Mart is a mixed type, whereby both â€Å"bricks and motor† and â€Å"clicks and bricks† methods are used to market its products. Ideally, Wal-Mart does not advert ise in the media like many of its competitors do, however, its products and services are very popular with customers.

Social science research Assignment Example | Topics and Well Written Essays - 2000 words - 1

Social science research - Assignment Example However, it has been seen that quantitative techniques are more preferred because of its scientific and logical approach. In order to explore the merits and demerits of quantitative and qualitative research forms, it becomes essential to under the primary difference in both the forms. Questionnaires are considered as a technique of quantitative research while observations and interviews are considered to be qualitative research techniques. However, there are alternatives to the above view. Sometimes interviews may be structured in such a way that it has ample scope of quantitative research. Interviews can help in collecting numeric data or answers may be coded in numerical. Likewise, surveys may have scope for responses that are open-ended in nature and thus, allow for comprehensive analysis. Qualitative and Quantitative techniques are significantly related with subjectivity and objectivity respectively. Therefore, several points have to be considered by a researcher before selecting a research technique. The researcher should understand that the selection of the appropriate technique depends on the objectives of the research (Punch, 2013). Qualitative research involves detailed and complete descriptions of any event. The data collected with the help of qualitative techniques help in the process of product design as it provides valuable insights related to needs of the user and behavioural patterns. Quantitative studies generally help to identify the characteristics or qualities of the object of research. The outcomes from the qualitative techniques cannot be encoded numerically (Berg & Lune, 2004). There are various advantages of qualitative research which makes it valuable for research practices. The strength of this technique proves helpful during various critical research analyses. The research methodology is not predefined. Qualitative research techniques

HAS THE DUBAI FINANCIAL CRISIS LED TO A LOSS OF CONFIDENCE IN THE Essay

HAS THE DUBAI FINANCIAL CRISIS LED TO A LOSS OF CONFIDENCE IN THE ISLAMIC SUKUK - Essay Example Also, Aljarhi (2008) mentions that sukuk can be a good solution to help the sub-prime crisis, but what happened in Dubai with Nakheel’s sukuk perhaps changes all previous concepts because investors have been informed that Nakheel cannot pay off its profit. Research Objectives and Questions Objectives 1 Analyze Islamic financial instruments and research the mechanisms of Nakheel Sukuk 2 Research the factors that caused the Dubai financial crisis 3 Analyze how the Dubai crisis impacted the Sukuk investing in Islamic Financial institutions Questions What factors influenced investors’ confidence in Islamic financial instruments? For this questions to be answered a research and analysis of corner Islamic finance principles as well as performance of Islamic finance institutions as for Islamic instruments effectiveness will be carried out. The data will be majorly based on financial and other statements of Islamic financial institutions. 1 What is Sukuk and their elements that have added to the popularity of Financial investing instruments? 2 What are the mechanisms for Nakheel Sukuk to work effectively in financial markets? Sukuk instrument will be analyzed and against its performance. 3 What were the causes of the Dubai financial crisis? To answer this question an extensive research of data in regard to economic states, economic activities and other factors will be undertaken to learn and analyze events that caused the Dubai financial crisis. 4 What was the role of sukuk in the Dubai financial crisis? Analysis of Nakheel Sukuk in 5 How did the Dubai crisis impact Islamic financing? Analyze the use and performance of Islamic finance in aftermath of the critical times in Islamic finance. Literature Review The literature reviewed in this proposal critiques many writers who have written about Islamic bonds - sukuk. The research aims to show the gap of knowledge concerning confidence in Islamic bonds (sukuk) after the Dubai financial crisis. There are three types of literature that have been discovered: firstly, literature about the causes of the financial crisis which has happened in Dubai; secondly, literature about the impact on sukuk after the Dubai financial crisis; and finally, literature concerning the theory of sukuk which is based on the Islamic financial system. Klomp (2009), in his journal about the significant causes of the banking crisis, says that the absolute important factors that affect directly on a financial crisis are: 1) High credit growth 2) Negative GDP growth 3) High real interest rates. Lewis (2010) has other points in his journal that say that the causes of the financial crisis include individual and cognitive psychology, social influences, psychology used by economists, the good society, and culture and human agency. Rotheli (2010) believes that the causes of the financial crisis can be summarised as risk misperception, policy mistakes, and banks’ bounded rationality. He agrees with Klomp (2009) in a credit cycle in which banks increase their credit supply and stop lending during recessions. That puts banks in a troubled situation in the future, where investors can pay their debts. The financial crisis of Dubai, as mentioned by Bassens, Derudder and Witlox (2010), started in November 2009 when the latest news informed that the largest development agency in Dubai,

Technology Adoption Essay Example | Topics and Well Written Essays - 2000 words

Technology Adoption - Essay Example Despite adoption of technology contributing positively to the organization, most firms have not utilised the potential benefits. Therefore, small firms and even researchers themselves should consider the factors hindering and those enabling adoption of wide range of technology to enable them make informed decisions on technology adoption. Wiggly Wigglers is a point of reference on benefits derived from adopting technology. Wiggly Wigglers gained immensely after adopting new technologies. Wiggly Wigglers is a natural gardening company which was founded by Heather Gorringe in 1990. It is located in a farm in the rural Blakmere, Herefordshire. According to Heather Gorringe, they live in a village with a total of 63 people only. She says that the cows in their farm are three times more compared to the total number of people. The company being careful in handling the land, the surrounding community and the environment, it produces eco-friendly products. These include: eco-friendly homewar e, plants and worm composting kits. They are keen to work with the environment and not against it. The small company gets motivation, ideas and directions which assist consumers to be part of the solution and not part of the damage, when it deals with various environmental products, such as gardening and recycling. The success of the company has been attributed to adoption of new technology at the early stages. The company came up with its own website in 1995. This included validation of the company’s address. Heather Gorringe admits that the company has been able to expand through various services which are internet based. She admitted that she has always been impressed by technology and that she has a great passion for it. The company has witnessed growth even through the recession. This is because the company did not invest in an internal information technology infrastructure but embraced already existing information communication infrastructure such as the social media an d services available on the internet which was of great advantage to the company. According to Bunzel, social media overcomes the barriers which exist between marketing and training. Social media assist large organizations and small businesses as well as the entrepreneurs to communicate different messages that drive sales in companies or portray positive image (goodwill) about the entity. The company’s founder Ms Gorringe began to explore earnestly the social media in September 2005. This was the period when she travelled to London to attend a podcasting conference. She was ever determined to find various innovative ways which could help boost her company. Her greatest desire was to reach out to greater audience about their existing products through broadcasting. Most people had the concern for organic gardening but most lacked adequate content. It was while at the conference that she fully understood about podcasting potential. She wanted to be independent on the issues to d iscuss. She was aware that to be able to sell she had to find an opportunity to give more explanation concerning the company’s products. Therefore, social media became the best tool to interact with her customers and other interested people. Social media enabled customers to purchase flowers online from the company. The company was able to persuade all its potential customers through the internet that its bouquets of English origin were of quality and worth buying. Selling worms was one of the

Advantages Of Advertising On Television Marketing Essay

Advantages Of Advertising On Television Marketing Essay Floomajuice will be marketed in Scotland as Scottish people spend a lot on juices. As Floomajuice being very tasty and is also nutritious, has less calories as its not made from concentrate. Floomajuice range of drinks also helps people in controlling cholesterol and reduces the risk of cancer. Our product is aimed to reach all age group targeted audiences, primarily focusing on the health and taste conscious people of Scotland. Circulation Floomajuice will be distributed at all local stores and supermarkets throughout Scotland, this will help our company to have better sales of our product. Marketing and Strategic Alliances Floomajuice will not leave any stone unturned in the effect of reaching the targeted audience. We will promote the product using strategic combination of electronic media, print media and outdoor media. we will use television commercials over the news, health and entertainment channels. We will place ads in magazines i.e. Good house Keeping, Sky Magazine, Sky Sports, BBC Top Gear, Readers Digest and Mens Health and news papers like Sun, Metro, Guardian etc.. we will also put ads in Sunday special edition news papers which will help us to reach large number of audiences. We will use social media like Tweeter, Face book for promoting our Floomajuice product. We will use outdoor advertising like billboards, which will have the attention of the audience. We will also put promotional outlets near major supermarkets and offer free sampling of the Floomajuice products. 2A. An important step to promote marketing and sales of Floomajuice range of products is to select appropriate media.. Below are the benefits and drawbacks of using various media for advertising Floomajuice as follows: Newspapers Newspapers are the most traditional ways of promoting business and awareness among the targeted audience. The advantages of Newspapers are Newspapers allow us to reach large number of people as everyone likes to read newspaper. We will have the flexibility in deciding the size of placing the ad in the newspaper. We will have the advantage of telling the customers about our product by using large space in the newspaper. Quick turn-around helps our ad reflect the changing market conditions. We can decide to run our ad today can be in customers hands in a day or two. Exposure to our ad is not limited. Customers can go back to see our ad again and again if they want to. Disadvantages Publishing ad space can be expensive depending on the day we decide to publish. Our ad has to compete against the clutter of other competitors of advertising. Poor photo reproduction can limit the creativity of our ad in the newspaper. Newspapers are highly visible medium and our competitors can quickly react and publish a better ad in order to compete with our ad Magazines Magazines are more focused, more expensive and are alternative to newspaper advertising. This medium of advertising helps our company to reach highly targeted audiences. Advantages of using magazines as medium of advertising are It allows our company to have better targeting of audience as we have the option to choose magazine publications that cater our specific audience. High reader involvement in magazines which means that more attention is given for our advertisement. Publishing ad in magazine provides better quality of paper, better reproduction and full color ads. Which will help our company to know that there is a better product out in the market for audiences. Disadvantages We need to plan weeks in advance to publish the ad in magazines as they are more competitive and most often booked in months advance. Publishing ad in magazine has limited flexibility in terms of placement and format. Buying space in magazine to place ad is higher compared to placing ad in newspaper. Radio Advertising in radio is an universal medium enjoyed by people at one time or another during the day. It might me at work, home or even while traveling in bus or car. Advantages of using radio as medium of advertising Advertising in radio helps us to promote our product to everyone in Scotland. People tend to respond to the ad as the medium has sounds and voices. Advertising in radio is relatively cheaper. Radios have less inflation than those of other media. Disadvantages As radio listeners are spread over many stations, we have to advertise simultaneously on radio several channels to reach our targeted audiences. Listeners cannot go back and listen to the ad once they miss in that particular time when the ad is aired. Radio is a background medium and most listeners listen to radio while they are doing some or the other work, which means that our ad has to go on air more number of times in a day. Television Advertising on television gives us the opportunity to reach large number of people through out the nation in a short period of time Advantages of advertising on television Advertising on television helps to promote our Floomajuice more efficiently as it is based on image and visual medium and offers the ability to convey our message with sight, sound and motion. Television channels like Channel4, e4+1, ITV etc are watched by most of the audience. Hence advertising on these channels will promote Floomajuice. Disadvantages Advertising about our product on television is short and may require to place the ad multiple times in the desired channels. Advertising on television channels is concentrated in local broadcasts channels and station breaks which people might ignore them. Advertising in Commercial breaks are often sold out far in advance. Advertising on television is the most expensive medium in terms of airtime, creative and production of the ad Social Media Advertising Web has revolutionized the way we communicate over the last two decades and now with the proliferation of social media, it has revolutionized the way we socialize with others. Sharing videos, photos, opinions and sometimes advertising what they love. Since all this interaction takes place through the networking site and we know a lot of information about the user, there is a huge potential for us to customize and promote Floomajuice product line. Advantages Lots of people spend a lot of time on social media, and this provides for a great way to build relationships with our clients and personalize our promotional efforts. If targeted at the right audience with the right promotion, it can have cascading effect if customers share our ad/offer with others. We can generate awareness about our product indirectly through our own social media profile and encouraging users to add/like us. It is relatively cheap and highly personalizable to advertise on social media. Disadvantages Some social network users dont pay too much attention to advertising and maybe be turned off in a negative way For small businesses, it may be difficult to leverage social media to create awareness about their products as it is hard to gain the initial momentum It is important to portray a humane side of the company by creating awareness and teach the importance of juices, rather than directly trying to sell a particular product Banner Advertising Banner advertising is the oldest form of online advertisement. Some forms of banner advertisements include vertical ads and top level banners. Sometimes it can also include popups and so on. Costs for banner advertising can be click based or based on banner location on the website and also varies with number of visitors to the website. Advantages A lot of advertising agencies are offering competitive pricing for Banner advertising which resulted in a downward pressure on costs making this medium cheap and effective. Proper location and well-designed banner ads on prominent websites can result in high traffic rates to our product. Effectiveness of these ads can easily be measure and fine-tuned on a regular basis as all the information about which banner ad was clicked and which website was the ad on are easily available. We can also focus our banner ads on websites most frequented by our targeted customers resulting in better ROI. Disadvantages Ill placed or too flashy banner ads are sometimes seen as annoyance and can create negative impression on the brand. If banner ads are placed in popups or new windows, there is a likelihood that ad blockers may completely block them Due to over-saturation of ads and poor designs of banner ads, the convert rates are very low even if click through rates are high. 3A. Target Market Primary ADULTS: Between 25 to 50 years old age  ­ Professionals and parents Becoming more concern about their heath Preferred organic juices Chosen rich nutrition than better taste Concern about price and quality Secondary YOUTH: Between 14 to 25 years old age. Likes to drink cool stuff Preference depended on fashion Drink for style Purchase cheep drink Easily influence by TV, magazine and online advertisement Strategy Promotion: Start brand and product awareness program by using TV, radio commercials, news paper, magazine and web promotional ads in Scotland beginning of May 2013 to the end of November 2013 Product: Product range from 200ml,500ml, 1 liter and 3.5 liter Distribution: We will be using supermarkets and retail stores as our distribution channels. Promotional Strategy Promotion Free Floomajuice offer in major supermarkets in Glasgow, Edinburg, Sterling, Dundee, Perth, Aberdeen and selected stores on June 2013. Free Floomajuice t-shirts will be distributed if customers purchase the product in selected stores. This promotion is only happens on June 2013. Public relation Publicized the heath facts of natural fruit juice. Associate these facts with Floomajuice to create its image as heath and relate to longer life. Consumer health stories related to Floomajuice might be a good idea to arouse interest in others. EX: Consumer reduces cholesterol by drinking Natural pure Juice. New interactive web site and discussion board will be designed. Advertising Goal: To highlight the health fact of Natural Floomajuice. Persuade: Drink Floomajuice continuously to derive benefits of natural goodness. Remind: Make consumers think and get used to the Floomajuice product. Floomajuice will produce Natural juice at a more reasonable price than other artificial juice products. Lower budget customer cannot purchase natural juice because of the high price strategy. There is no company in the market at the moment that competes with Floomajuice products which are natural and free from artificial chrematistics. Our aim is to make customers switch over to Floomajuice and attract new market as well. Reasonable pricing will change the market share on Floomajuice. Floomajuice will take over major part of the market share. Floomajuice will offer combination of the best quality and the best service. Price strategy is based on customer value. Advertising: Floomajuice will be the first pure natural fruit juice going to be introduced in Scotland. Most of the consumers dont know about how it tastes and what are the health effects of this juice are. Sales Promotion In store sampling program: Sampling price strategy Public Relation Stories about Floomajuice  ­ New health benefits and research findings Development of new Floomajuice website will include discussion board and interactive futures. Direct Marketing Television, Radio, newspapers and magazines will be use to advertise Floomajuice in Scotland. Heath benefit of the drinking Floomajuice will be the main focus of the advertisement. Feedback from customers Conducting focus group to analyze the Floomajuice for future product development. 4A. Market and External environmental factors People in Scotland spend more on fruits and vegetables, this tells us that people are more health conscious. so our product can derive benefit for this in Scottish market. Social and cultural factors Scotland has a multi ­cultural society so it has different types of consumer with respect to their religion and eating habits. But these days consumers are more conscious about their health. This is because of education and awareness everywhere. Consumers demands for foods, fruits and juices which are more nutritive and provide health benefits. The people belong to different category of classes i.e. upper class, middle class and low class but everyone is sensible about his or her health. So consumer may belong to any of the above ­mentioned classes, his maximum expenditure is on fruits and vegetables. Technical Factors Technology is changing day by day. Due to advancement in technology healthy and nutritive juice can be extracted from different fruits. Attractive packing and labeling also plays a vital role in product promotion, the technology for which is easily available. Legal Factors Political forces are more concerned about the peoples health. It has passed a Food and Drugs act under which it has clearly defined it terms and conditions which are more focused on health and nutrition. But now government has been changed recently. It may make some changes in the Act, but the changes will definitely be in favor of consumers health. Needs of different target segments are as follows Health Consumers have become increasingly health conscious creating a demand for healthier products. They are aware of the fact that soft drinks do not provide essential nutrients, this causes them to choose fruit juice or water as beverage alternatives. Convenience Customers demand proper packaging for separate activities. They address this situation by creating the same products in different packaging. For example, some juices are sold in larger bottles for home and also lunch size boxes. Taste Taste is essential for all consumers as it is among one of the important reasons why they purchase the product. Age Appropriate Youth is one of the major segments for beverage consumption in Scotland. Adults would also be our major target audience as they are very health conscious and with all the benefits that Floomajuice has in it and sure would be a successful product in Scotland. SWOT Analysis Strengths Floomajuice range of products are made of fresh fruit juice and not for concentrate. Floomajuice is high on minerals and energetic. Floomajuice is priced reasonable and has attractive packaging. Our product is health conscious and anti-oxidant. Weaknesses New brand product in market. Not easy for customers to switch from their regular brand of juice. Opportunities Floomajuice brand can become major competitor in the market. Threats Competitors would introduce same kind of products in to market. MARKETING STRATEGIES HEALTY CONSCIOUS: Between 14 to 60 years old ageà Ã‚ ¾ Health professionals and people who are conscious or want to improve their health. Find solution for health problem Heart, cancer, hardening of the arteries and related diseases Influence by the fact and scientific research Want to live longer Dont care about price Concern quality minerals Brand image is important 5A. Marketing Implementation Schedule Media May 2013 June 2013 July 2013 Aug 2013 Sept 2013 Oct 2013 Paper X X X X X X TV X X X X X X Radio X X X X Web X X X X X X Free Sampling X Promotion Timing Chart Media Rate Number Total Cost May Jun Jul Aug Sep Oct News Paper and Magazine ads Metro News Paper X X X X X X Sun News Paper X X X X X X Guardian News Paper X X X X X X Weightwatchers Magazine X X X Womens Health X X X BBC Good Food X X X Mens Health X X X Slimming World Magazine X X X TV commercials Heath programs X X X News X X X Radio Capital FM Scotland X X X X X X Absolute Radio X X X X X X Sooth Radio UK X X X X X X Billboards Subway X X X X X X Shopping Malls X X X Bus Stations X X X Free Sampling Sainsbury Supermarkets X Morrison Supermarkets X ASDA Supermarkets X Web MSN X X X X X X Google X X X X X X Face book X X X X X X Tweeter X X X X X X

Description, Function, Attribution, and Analysis of a Red-figure Type B

The durability of clay has brought forth an immense abundance of Greek pottery, a craft mastered by Athenian artists. Archeologists have found hundreds of varieties in creation, shape, function, style, and artwork in Archaic vases. The museum has been blessed with one of these priceless artifacts; it is the duty of this establishment to accumulate as much data as possible surrounding the vase. In first identifying technique, dimensions, and condition, as well as describing shape, ornament, and figural scenery, one may then begin to analyze the vase. This serves the general purpose of understanding where the artifact stands in Greek culture and history. Through the examination and research of figural scenes, it is then possible to compare these to other scenes and styles of the same and other painters. Finally, one can then hypothesize where, why, and how this piece was used. The Athenian vase can be identified as a red-figure Type B Kylix. The height of the vase vacillates between 12.1 and 12.3 centimeters, and the diameter of the foot is roughly 12.5 centimeters. Whereas the diameter of the mouth varies between 33.1 and 33.5 centimeters, the diameter with handles is close to 41.5 centimeters. The vase is completely restored, a condition in which pieces on the body of the vase are glued back together. The bottom of the foot is decorated with subsidiary ornamentation, but the design cannot be distinguished due to the condition of the kylix. A reserved save band runs around the step of the foot. Beneath the artwork is subsidiary ornamentation in the style of circumscribed and horizontal palmettes. A reserved line lies where the lower body meets the stem. The body of the kylix joins into the stem without an abrupt junction, and the foot is convex in profile. Along the exterior, two handles curve upwards along opposite sides of the kylix. Both the upper surface and the inside of the handles are reserved, with the area of the body behind them. The single figural scene on the front body of the kylix roughly depicts a battle between centaurs and human characters. It also includes animal figures. Starting from the left, there is a bearded and mustached male centaur with long, pointed ears. Above the waist, his head and bare torso are human; below the waist, his buttocks, legs, and hooves resemble the body of a horse. He clenches a spear from behind in his left h... ...comparing the kylix with those of an earlier and later date, one can see that the Greeks were an extremely progressive culture that could make leaps and bounds in art in only a matter of two decades. Though the ideal Greek concept of hero depicts Heracles as impassive and undaunted in this kylix, Euripides suggests that the society also honored his grounded qualities like love, emotion, and sympathy. These conjectures are an important addition to current knowledge of ancient Greece as archeologists move towards further exciting discoveries. Alan H. Griffiths, â€Å"Centaurs†, Simon Hornblower and Antony Spawforth, 2003, The Oxford Classical Dictionary (Oxford: Oxford University Press), 309 J.D. Beazley, 1984, Attic Red Figure Vase Painters, Vol. 2 (New York: Hacker Art Books), 124-127 A.T. Clark, 2002, Understanding Greek Vases (Los Angeles: J Paul Getty Museum), 53 M.G. Kanowski, 1984, Containers of Classical Greece (New York: University of Queensland Press), 63-67 J. Boardman, 1975, Athenian Red Figure Vases, The Archaic Period (London: Thames and Hudson), 121, ill. 170 J. Falconer and T. Mannack, 2002, Corpus Vasorum Antiquorum (Oxford: Oxford University Press), 925, ill. 19

Fast Food Whos to Blame On-Demand Essay

You will have 45 minutes to plan and write an essay on the topic assigned below. Before you begin writing, read the passage carefully and plan what you will say. Your essay should be as well-organized and carefully written as you can make it. As Americans add pounds, critics are increasingly blaming the fast-food industry. Teenagers have filed lawsuits blaming McDonalds for their health problems, and a public health group in California has asked the governor to declare childhood obesity a state of emergency. But parentsnot the fast food companies, not the governmentare in the best position to fight the epidemic of overweight children. Parents are responsible for teaching healthy eating and exercise habits. Parents are to blame if they let their kids eat unhealthy foods and sit in front of the television or computer for hours at a time. We have laws against parents leaving a loaded weapon where children can find and use it to hurt themselves or others. Its time to get parents to take the same responsibility to protect their children from unhealthy foods and lack of exercise. Adapted from Daniel WeintraubsThe Battle Against Fast Food Begins in the HomeThe Sacramento Bee, December 17, 2002 Explain Weintraubs argument and discuss the extent to which you agree or disagree with his analysis. Support your position, providing reasons and examples from your own experience, observations, or reading. The sample student essays that follow reflect the EPT Scoring Guides criteria. Sample student essay with a score of 6 Daniel Weintraub, in The Battle Against Fast Food Begins in the Home, states that parents are responsible for the increasing epidemic of child obesity. Parents need to be responsible enough to teach their children healthy eating exercise habits. In our world today, children sit around play video games all day, if they are allowed to. Weintraub argues that parents need to step up to the plate and get children involved in some type of exercise. I agree that parents need to take more responsibility for child obesity, but schools, fast food companies the government also need to take that same initiative. Parents have a lot of influence on their children from the day that child is born. Children learn how to talk from their parents, how to respect their elders and they should learn healthy eating exercising habits from their parents. There are many steps to take in showing a child what is healthy unhealthy. A parent could make sure that a child receives a serving of fruits or vegetables at lunch  dinner, eliminate soda from the house and even eliminate all junk food from the house. From a young age, my parents taught me to have an apple for a snack instead of a cookie that I should be getting 5 servings of fruits or vegetables a day. This lesson has influenced me even until today when my friends I will go and eat a salad at lunch instead of pizza or chips. I have also eliminated all soda from my diet. Parents need to show their children that exercise is not a bad thing. At a young age, parents need to show children that there are other things to do, like playing tag or playing at the park, than just watching t.v. Parents could introduce their children to different sports until the child finds one that he or she is interested in. My parents entered me in dance class were lucky in finding that that was what I enjoyed. I have been dancing since I was three years old I also played soccer for 8 years. It isnt very difficult to turn off a t.v. and send your children outside to play. Parents are not solely responsible for child obesity schools, fast food companies the government also need to take action against child obesity. Schools today do not provide a great selection of healthy food. My student body is luck that we have an off-campus lunch but even then it is difficult to find healthy food. Fast food companies definitely need some blame. With advertising that appeals to children, it is no wonder that America is fat. Through whining for that toy that a child can get with a kids meal, the parent is pressured to go to a fast food place. Daniel Weintraub argues that parents are responsible for child obesity. I agree with Weintraub but schools fast food companies also need to help in the fight against child obesity . Commentary This essay illustrates the EPT Scoring Guides criteria for a score of 6. The superior response indicates that the writer is very well-prepared to handle college-level reading and writing. The writer clearly explains Weintraubs argument regarding childhood obesity in the first paragraph and takes a thoughtful position, contending that Weintraub is right to a degree but that schools, fast food companies the government also need to take that same initiative. The writer skillfully restates Weintraubs argument in the first paragraph and makes a further connection in the second paragraph by saying, they should learn healthy eating exercising habits from their parents. However, the emphasized should suggests that the writer questions whether this always happens. The conclusion again refers back to Weintraub. The essay demonstrates quality  and clarity of thought with its careful analysis of both the strengths and weaknesses of Weintraubs somewhat overstated position. The essay reflects an effective use of topic statements and strong personal examples to both support Weintraubs argument that parents are responsible for childhood obesity with respect to eating and exercise habits and make the case that others are responsible as well. Sentence structure is varied and word choice is precise. The essay has few errors. Sample student essay with a score of 5 America is now known as the fattest country in America. Many of our countrys people blame the fast food industry for over-advertising, selling unhealthy food, and selling oversized portions. However, others feel that Americas obeisity is a matter of personal responsibility. In his article The battle against fast food begins in the home, Daniel Weintraub explains that parents need to take responsibility for the eating habits of their kids, and I agree with his opinion in this matter. As Americans, we are given the freedom of choice, however, before we become adults, it is our parents that have to teach us how to make the right decisions. This is Weintraubs point. If parents are not willing to teach their kids the dangers of eating too much fast food and not getting enough exercise, then those kids have no way to make the right choices. Kids learn best at an early a ge, therefore, teaching them good habits will allow them to make the correct decisions later. I agree with Weintraubs opinion that parents are responsible. Obviously, fast food companies are going to market towards kids they are more impressionable. Because of this, if parents would start teaching kids early on, they could use that impressionable quality to their advantage. The benefits of education are apparent in almost everything we do. For example, a better educated person can solve problems quickly and easily. The same goes for someone educated in terms of health habits. They can make the best choices because they have been taught to do so. Fast food companies provide a service. It is up to us, or our parents if we are not yet of age, to decide how much of that service we should use. In conclusion, Daniel Weintraub is correct in his assesment of one of the causes of Americas obeisity. The truth is that no child can grow up to be an intelligent human being without a proper education, wether it be in mathematics or eating habits. Fast food companies are always going to compete for customers and try to make money, but they cannot control our  decisions. The only people that can make choices for us our ourselves, and we canno t make the right choices without proper education from our parents. We cannot blame others for our own problems. Only when parents and the population of American in general are educated and choose to live healthy lifestyles will the countrys obeisity cease. Commentary This essay illustrates the EPT Scoring Guides criteria for a score of 5. The clear competence of the essay indicates that this writer is quite ready to handle college-level reading and writing. The writer addresses the topic of childhood obesity clearly, summarizing and then agreeing with Weintraubs position. Further references to Weintraub in the body and conclusion maintain a clear focus on the argument. The essay presents a well-reasoned response, indicating that various factors contribute to childhood obesity but finally siding with Weintraub in placing the responsibility on parents We cannot make the right choices without proper education from our parents. The essay shows some depth of thought in making the case that adults are responsible for making their own sound choices while parents are responsible for the choices their children make. However, the writer simply dismisses the responsibility of the fast-food industry without analysis. The essay is fairly clearly organized around the ideas that parents are responsible for their childrens choices and that the best way to counter fast-food advertising is through education however, some repetition and a lack of strong examples weaken the writers argument. The sentences are varied and word choices are generally precise and effective. The essay has only a few minor errors failure to use a semicolon with however, misspelling of obesity, and the distracting repetition of America in the first line. Sample student essay with a score of 4 Obesity Can Be Stopped Within the Home The article titled, The battle against fast food begins in the home, is the authors Daniel Weintraub, point of view on the rising obesity problem in America. Mr. Weintraub wrote this particular piece with one intention to educate the readers with his own views. Mr. Weintraub doesnt blame the Government, or advertising for Americans weight problem. But, instead he feels that parents are the sole component. He not only blames parents for their childrens poor eating habits, but also for they lack of exercise, and physical activity. I strongly agree with Mr. Weintraub because of the dynamics and regimne of parents lives today and parents wanting to blame  everyone and thing but themselves. I strongly agree with Mr. Weintraub because of the dynamics and regimne of parents lives today. Mr. Weintraub makes the point in his article that, Fast Food is fast., and It can also seem cheap. (Weintraub) This is just what parents who work all day want. They want to feed their children, not cook but feed, and relax after a hard days work. They may not mean to, but they are already to blame for their childs eating habits. However, taking the easy route, they have already put their children at risk. The dynamics of their daily regimne naturally allow them to feed their child junk. Not only do I believe that Mr. Weintraub is correct because of the dynamics and regimne of parents lives today, but I also strongly Agree with Mr. Weintraub because of parents wanting to blame everyone and thing but themselves. First off, in an article written by Shannon Brownlee titled, Its Portion distortion that makes America fat, a mother who was suing McDonalds stated, 1 always believed McDonalds food was healthy for my son. (Brownlee) This statement shows a parent who is willing to blame a company, whose sole purpose is making money, for her childs obesity. All the while parents eat, themselves, the exact same food as their child. They dont hold any responsibility that maybe their child will mimic these same habits. In the Letters to the Editor section a woman, Patricia Gonzalez, poses a good question Why arent they (parents) home cooking them (children) healthy food (Letters to Editor) Instead of parents complaining about how companies made their kids fat, or how advertising hooked their kids, why dont they eliminate these factors and cook their children a meal they know is healthy I strongly agree with Mr. Weintraub because of the dynamics and regimne of parents lives today and parents wanting to bl ame everyone and thing but themselves. Mr. Weintraub expressed the right point. As Americans, we need to take responsibility ourselves and not just blame other people. Parents could eliminate obesity before it became a problem in their childs life. That is why I strongly agree with Mr. Weintraub. Commentary This essay illustrates the EPT Scoring Guides criteria for a score of 4. This adequate response to the topic suggests that the writer should be able to handle college-level reading and writing. The writer clearly addresses Weintraubs argument that parents are responsible for the epidemic of childhood obesity but fails to explain why the fast-food companies, whose sole purpose is making money, do not share responsibility.  The writer generally understands the passage and develops a sensible, if somewhat simplistic, response why dont they . . . cook their children a meal they know is healthy The essay has a clear organization around the issues of parents lack of timedynamics and regimne of parents livesand parents desire to shift blame to others. However, wel l-chosen examples would strengthen the support for this argument. The essay demonstrates adequate use of syntax and language however, word choice is sometimes imprecise. For example, The article . . . is the point of view . . . and hold any responsibility. Dynamics and regimne are used both imprecisely and repetitively. The writer has general control of grammar and usage however, errors in punctuation and capitalization are frequent and distracting. Sample student essay with a score of 3 Who is to blame the parents, fast food companies, the government or yourself People now a days are so quick to sue fast food companies for making them fat but its all about self control. One should know his or her own body and watch what they eat. Fast food places are on almost every corner but doesnt mean their making you eat there. In New York a teenager is sueing McDonalds for making her fat. He weighs in at 400 pounds. His mother says I always believed McDonalds food was healthy for my son. How is this possible Two patty cheeseburgers, deep fried potatoes, and a large cup of soda is clearly not healthy. This kid probably ate at McDonalds majority of the time but I doubt he ate there everyday for every meal so how is McDonalds fully to blaim. Whatever happen to exercising, if this teenager was getting the required exercise there is no way he could way in at 400 pounds. Dont get me wrong Im not just on the fast food companies side. Yes McDonalds super-sizing most of their meals is a little extreme. Having good deals like dollar nugget Tuesdays is also a big temptation. Fast food companies could cut down on the location of there restuarants. Being that its so convinent that its close to your house, cheap and fast is another way that makes Americans so addicted. In conclusion, Both Americans and Fast Food Companies can change for the better. Americans start taking some responsibility for what you put into your own body. Fast Food Companies think of how many lives are at risk because of what your feeding them and cut back on expanding your franchises. Commentary This essay illustrates the EPT Scoring Guides criteria for a score of 3. Although the essay indicates a developing competence on the part of the writer, it is flawed in  significant ways that suggest the writer needs additional practice before being able to succeed in college-level reading and writing. The writer does not arrive at a thesis until the conclusion, which states, In conclusion, Both Americans and Fast Food Companies can change for the better. Even if this thesis had been presented in the introduction, however, it would need to be made more specific. The writer does not summarize or explain Weintraubs argument and fails to respond to the argument that parents are primarily responsible for their childrens eating and exercise habits. The writer does not use Weintraubs argument about the role of parents to develop the response as a result, the essay is not focused on Weintraubs argument but instead focuses entirely on the responsibility of the individual and the fast-food industry. The essay demonstrates simplistic thinking. It ignores the socioeconomic and developmental issues that can impede children and parents from making wise decisions about what they eat. It also ignores the imperative for businesses to make money when it suggests that McDonalds could cut down on the location of there restaurants. A skeletal organization is present, with the two body paragraphs each addressing a single idea that is summarized in the conclusion. The paragraphs are underdeveloped they need additional specifics and analysis. In addition, the role of parental responsibility needs to be explored. The paragraphs need effective topic sentences relating back to a controlling idea or thesis. The writers language is highly informal, relying on a series of rhetorical questions and colloquial comments (Who is to blame . . . How is this possible Whatever happen to exercising Dont get me wrong.) in place of analysis. The writer uses vague or incorrect pronoun reference (one should know . . . and watch what they eat but doesnt mean their making you eat there), and sentence structure is weak (Being that its so convinent . . . is another way that makes Americans so addicted.). The main errors, however, are in the mechanics, with numerous errors in punctuation, spelling, and capitalization. Sample student essay with a score of 2 Bigger isnt always better Last year a Bronx teenager who weighted in at a wooping 400 pounds sat in a confrence room while their mother tryed to file a suit againt McDonalds for make her kid fat. When ask why she replyed I always believed McDonalds food was healthy for my son. More and more americans are trying to blame fast food for the reason they are fat, but is it what they eat or how  much. Shannon Brownlee asked this question and this is what she found. Portion sizes has been creeping up ward science 1972. That when McDolands introduced its large size fries. (which now was smaller than a medium today.) And now they make more money then ever, they do it by consumer manipulation. Example 7-Eleven can sell the 64-ounce Double Gulp for only 37 cents more the 16-ounce 89 cent regular Gulp. Youd feel ripped off if you bought the s maller size. And thats just the way I feel when I go to fast food why not get the bigger size your pay just as much as a regular. After reading Shannon Brownlees article I understand and agree that people arnt getting fat from the food but from how much they eat. So maybe all those moms should stop getting mad that their kid are getting fat and be mad at their kid for eating so much and throwing away money on food that 70 of the time they dont finish Commentary This essay illustrates the EPT Scoring Guides criteria for a score of 2. The serious flaws here indicate that this writer will need considerable additional practice before being able to succeed in college-level reading and writing. The writer does not summarize or respond to Weintraubs argument, instead lifting portions from another article by Shannon Brownlee about fast food. The writer does not use the passage at all. Sample student essay with a score of 1 Many people blame the fast food industry for making them obese. But its not their fault it is the fault of the parents. It is theirs for not teaching the person how to eat right. It is the parents responsibility to teach their children o eat right and to excise at lest once a day. Americans have taken the blame of obesity and put it one that fast food industry. Many parents have filled lawsuits against McDonalds for their health problems. Commentary This essay illustrates the EPT Scoring Guides criteria for a score of 1. The fundamental deficiencies of this essay clearly indicate that the writer needs much additional practice to be ready to succeed at college-level reading and writing. The essays lengthsix sentencesis insufficient to respond to the question. The writer misunderstands the passage and fails to refer to it. The essay is repetitive. The first and fifth sentences repeat each other, as do the second, third, and fourth sentences. The writer culls the idea of parental responsibility from the passage but offers no support, reasons, or examples as the prompt instructs. The essay appears to be incomplete. It ends with a (misstated) statement of fact from the passage  that either belongs in the summary portion of the essay or should be omitted in lieu of the writers own opinions and supportthe better option. The writer lacks basic control of syntax and vocabulary. The writer has serious and persistent errors in grammar, usage, and mechanics that severely interfere with meaning. Pronoun confusion (It is theirs . . . ), preposition misuse (blame of obesity), and punctuation errors are profound.